Earlier this month, one of our favorite former porn stars Sasha Grey lent her persona, past and voice to Equal Pay Day, a Belgium-based org that claims it aims to close the wage gap between two genders. Looking at what they’ve done with editing and the final message, it looks like they basically exploited Grey to send a message that working toward equal pay is important to keep people from ending up like Grey.
In the PSA (public service announcement – ad for a social cause) Grey talks about different jobs she’s had, and that she is proud of her extreme porn past. However, the clip ends by judging Grey’s experience as a cautionary tale with the tagline, “Porn is about the only way for women to make more than men. Find a better alternative. (…)”
(…) this campaign has bigger problems—its slut-shaming tactics are regressive as hell, for one thing, plus it misrepresents Grey’s actual feelings about her adult film career.
What’s left is a garbled, sensationalistic mess that uses porn to attract an audience that it simultaneously expects to be disgusted by porn.
Yup, that’s the formula – the old, tired formula for making your message a big bundle of #fail.
Exploring the idea of pay gaps in porn is interesting, but we left the idea of porn being a ‘last resort’ for women to make money in the dust a long time ago. I think that using a woman to twist her message about her own self-defined sexuality to forward an agenda is something we *actually* need to find “a better alternative” to, thank you very much.