Sex sells, but only if you do it right. Image via Unblogged.
I was having a lovely drink with the lovely (in a guy way) Steve Hall the other day, and we pretty much wept openly into our cocktails about how sex doesn’t really sell as much as everyone thinks it does, and how sad we are that there’s just not enough sex in advertising. Come on, advertisers! Adrants’ pal Chuck thinks sex sells stuff if it’s done right. Remember the Puma (shoe) porn ad hoax, and how much online publicity those images generated? Those were the good old, days, we mused over our Sloe Gin Fizzes (note: never trust a gin drinker).
Give the poeple — me and Steve, that is — what we want! It can even be cute and situational, like this guerrilla marketing campaign, the Wonderbra subway safety ‘stand behind’ line for trains. That said, here are a couple recent sexy ads to get people thinking in the right direction. Like, this video of dozens of hot Australian women in Bonds undies playing synchronized patty-cake (via Adrants, of course, and also seen at Fleshbot). And the illicit Mac Unblogged girl (pictured). Update:
From Illegal Advertising (thanks, Courtney!also seen @ BUG-EYED BLOG), a very dirty mock Guinness ad:
The ad’s been pulled, not surprisingly.