Photos of Desigual’s No-Clothes Shopping Sprees Across Europe

by Violet Blue on January 12, 2012

On January 2, Spanish retail clothing chain Desigual had a sale in its European stores where first-come, first-served shoppers could “Arrive Half-Naked, Leave Fully Dressed.” They’ve held a number of these fun publicity stunts, where the first 100 shoppers to arrive “in their smalls” leave with a free outfit. Looking at the photos from Lyon, Sevilla and Prague, the clothes are so excellent that shoppers braved the cold to line up outside stores wearing little more than undies and a smile. Buzzfeed has a master post with 44 big photos of European hotties jamming into the shops to get dressed – and when I say hotties, I mean it. Extra bonus for the cute boys in those tight little underpants, as is European tradition.

Come in your underwear, get a free outfit - Amsterdam

More hot photos:

Entraron casi desnudos, salieron vestidos

Violet Blue

The London Times named Violet Blue "One of the 40 bloggers who really count" and Self Magazine named TinyNibbles one of the “Best Sex Resources for Women.” Blue is an autodidact and pundit on sex and technology, hacking and security, porn for women, privacy and bleeding-edge tech culture. She is a journalist for ZDNet, CBS News, CNET; she's an educator, speaker, crisis counselor, volunteer NGO trainer, and the author and editor of over 40 award-winning books.

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