Video of Sex Toy Recycling In Action: Lovehoney UK’s Rabbit Amnesty Program

by Violet Blue on May 14, 2011

This new video from friends at British sex toy retailer Lovehoney UK is really cool: it humorously shows the step-by-step process of the company’s sex toy recycling program and explains how to donate your toys. Since its launch in 2007, Lovehoney’s Rabbit Amnesty sex toy recycling program has recycled over 2 tons of sex toys. According to Lovehoney, “that’s a whopping 4475 rabbits and other items.”

At the same time they sent me the video, I see that they’ve updated their recycling program to award those who donate “Oh! Points” that can be put used as credit the purchase of anything from Lovehoney. Why don’t US sex toy retailers and manufacturers do this – and how can we get them to?

Violet Blue

The London Times named Violet Blue "One of the 40 bloggers who really count" and Self Magazine named TinyNibbles one of the “Best Sex Resources for Women.” Blue is an autodidact and pundit on sex and technology, hacking and security, porn for women, privacy and bleeding-edge tech culture. She is a journalist for ZDNet, CBS News, CNET; she's an educator, speaker, crisis counselor, volunteer NGO trainer, and the author and editor of over 40 award-winning books.

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{ 5 comments }

1 Doc Brittle May 22, 2011 at 5:02 pm

If I had a vagina, I would be creeped out by the vibrator with roving eyes.

2 Loveofmystery May 16, 2011 at 6:21 pm

I wondered about STI’s and the handlers. Peoples squeamishness about the topic in general is why we don’t have it yet. Would bacteria survive the splitting of plastic and metal? Seems unlikely but it looked the sorters might be wearing regular work gloves and not the disposable kind. People that recycle their sex toys also wash them beforehand, right?

And yes we need to do it here.

3 Garnet Joyce May 16, 2011 at 10:58 am

MyPleasure looked into it for awhile, but there were many issues – one of which was not knowing what sex toys were always made from which is a common issue sex toy consumers have. I’m sure we will revisit this in the future.

When I worked at Early to Bed we accepted sex toys for recycling and sent them out to be recycled free of charge. Around Earth Day we would often incentivize it with coupon offers. When I packed my bags for California I had a LOT of sex toys to get rid of so I gave them to E2B for recyling.

4 Lady Grinning Soul May 14, 2011 at 11:24 pm

I love this! It’s like a Sesame Street piece for adults, hehe. Excellent: I know where my toys are going now.

5 SKapusniak May 14, 2011 at 2:31 pm

You pass a law requiring them to do it. It sometimes helps with the feasilbiity if the your politicians can blame someone else for making them pass the law.

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