the World Cup is many things to many people

by Violet Blue on June 10, 2010

The World Cup is this weekend. In this ad by Duval Guillaume for Belgium’s Channel Two (via Adrants), they seem to be suggesting that during the World Cup, ladies might need to find some way to amuse themselves while the lads cheer for their favorite footballers. Articles about World Cup Widows and “chick flicks” this weekend chime in on this assumption as well.

Well, some see dust while I see smoke. I’d like to think the ad suggests something else entirely about how women might be readying for the World Cup. Like: no lads + lots of this should equal plenty of smoking vibes, indeed.

Violet Blue

The London Times named Violet Blue "One of the 40 bloggers who really count" and Self Magazine named TinyNibbles one of the “Best Sex Resources for Women.” Blue is an autodidact and pundit on sex and technology, hacking and security, porn for women, privacy and bleeding-edge tech culture. She is a journalist for ZDNet, CBS News, CNET; she's an educator, speaker, crisis counselor, volunteer NGO trainer, and the author and editor of over 40 award-winning books.

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{ 4 comments }

1 Guy Gayle June 11, 2010 at 3:55 pm

@ violet
My guess is that you’re beating England to Cristiano Ronaldo. :)

slightly off-topic…
I just gave thought to the idea that AT&T dropped their unlimited data plan because of the amount of people watching the Cup on their phones. It was the TV ads encouraging people to do just that that made my light bulb go off.

2 David June 10, 2010 at 8:42 pm

Gives a whole new meaning to “lay back and think of England.”

3 violet June 10, 2010 at 6:00 pm

shows you what the hell I know about sports. Footballers = hot. I just care how their cocks look on this month’s cover of Esquire. I’m THAT simple.

I will do my best to beat England all weekend long. thanks for the suggestion! ;)

4 Guy Gayle June 10, 2010 at 4:50 pm

“The World Cup is this weekend.”
[soccer nerd]
Ahem, the World Cup starts this weekend (beginning tomorrow), but it goes on for the next month. :)
[/soccer nerd]

I know many ladies who will be cheering along side the lads.
C’mon boys! Beat England!

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