Araki ad banned: the few dictating morality for the masses, redux

by Violet Blue on September 30, 2009


Above are two advertisements for Italian tile (and design) company Bisazza, photos of a Geisha in Shibari shot by world-famous Japanese avant-garde photographer Nobuyoshi Araki. The ads ran in magazines such as Elle Interiors, Wallpaper and World of Interiors — until six, yes six people complained to The Advertising Standards Authority, who reacted with a complete ban on the ads.

The ads are actually quite beautiful. You can see them here.

The ads are so tame as to be laughable, but I’m not really laughing when I consider the implications of what happens when an industry authority, in an industry known for strong influence on culture and art, caters to the sexual morality of the few — to the most negative ends. But considering what the ASA had to say about what they think might be going on in the ads’ images — revealing much about their own perverse imaginations… It’s obvious that this is not a balanced conversation, nor a mature organization deserving of its power or voice in what should be a diverse landscape. BBC tells us,

An advertisement showing a woman bound with rope and exposing her thighs has been banned by the industry watchdog.

The Advertising Standards Authority (ASA) said the image used by tile company Bisazza implied sexual violence “had taken place or was about to”.

(…) But the ASA said the geisha was “shown in a submissive pose, appeared visibly upset and was shown with her kimono pushed up to expose her thigh”.

“Notwithstanding the highly stylised nature of the ads, we considered the creative treatment could be seen to imply that sexual violence had taken place or was about to take place,” it said. (…read all, news.bbc.co.uk, thanks Jason!)

Violet Blue

The London Times named Violet Blue "One of the 40 bloggers who really count" and Self Magazine named TinyNibbles one of the “Best Sex Resources for Women.” Blue is an autodidact and pundit on sex and technology, hacking and security, porn for women, privacy and bleeding-edge tech culture. She is a journalist for ZDNet, CBS News, CNET; she's an educator, speaker, crisis counselor, volunteer NGO trainer, and the author and editor of over 40 award-winning books.

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{ 2 comments }

1 Tony Comstock September 30, 2009 at 6:33 pm

It should be clear that this took place in Britain, not the US. There is no such agency or authority in the US.

Britain also has government required ratings and censorship of movies. For example, the UK edition of Kirby Dick’s sick runs 86 minutes compared to the US edition that runs 90 minutes. The British Board of Film Classification required that he remove 4 minutes of his original cut or they would not allow the film to be released.

2 casualencounters.com/blog September 30, 2009 at 12:42 pm

“Notwithstanding the highly stylised nature of the ads, we considered the creative treatment could be seen to imply that sexual violence had taken place or was about to take place”

^– Beyond ridiculous. Are they fucking HIGH?

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