Can someone explain this to me?

It’s an advertisement that makes me want to go for a long walk in the woods, via Nerve, who has no explanation either. Not that I’m complaining.

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  1. Mac’s convenience store is the Canadian equivalent of 7-11. Their Slurpee knockoff is called a Froster. They unveiled a new kind of Froster, called “WTF” (for “What’s the Flavour?”), and they ran surreal advertisements like this for it… brilliant use of the abbreviation, if you ask me.

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